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 The Commercial Blueprint 

 THE Most Comprehensive Commercial Class Available 

 90-Day Program startsAugust 1st 

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"I booked 2 commercials before I even finished THE Commercial Blueprint!"

Iris-

THE Commercial Blueprint is for actors who: 

  • Want a step by step process they can replicate over and over for their commercial auditions. 

  • Want to turn callbacks and avails into bookings

  • Feel like they're “winging” it and instead want to feel confident they are sending in "bookable" auditions 

  • Want a solid foundation for commercial auditions

 THE Commercial Blueprint shows you a step by step process for the following types of auditions: 

  • Slates

  • Reaction/non speaking auditions

  • Inteview auditions

  • Bite & smile auditions

  • Improv auditions

  • Scene auditions

  • Speaking auditions

 Additional topics discussed in TCB:

  • audition examples for each audition type so you get to see how the lessons are implemented in real time.

    self tape/zoom vs in the room

  • handling product like a professional 

  • memorizing copy quickly 

  • solid commercial principles and the importance of tone

  • nailing your eyelines

  • Ace-ing your callbacks

  • how to do multiple distinct takes

  • copy analysis so you know what they they need in order to book you

Benefits of THE Commercial Blueprint vs other commercial classes available: 

  • The Commercial Blueprint lessons are prerecorded/on demand and they are available for you to revisit and review at your own. In another words you own the Klaz. 

  • You keep compressive PDFs and checklists for each module /audition type that you can assure that you have covered all your bases in your real life auditions.

  • Analysis you do in TCB will set you up to become own commercial guru.

  • There are 3 separate Zoom Q&As with Kaz where you can get answers about TCB and/or real life audition situations. And if you cannot make a Q&A , do not worry, Q&As are recorded so you can watch the Q&As at your convenience.

  • Audition examples by Kaz for each audition type that 'show' you the lessons in an audition format so you can see techniques in action.  

  • You get feedback from a casting session runner that has real life in the room experience. 

How does THE Commercial Blueprint work? 

Once enrolled in TCB, you will begin the program by doing  2 self tapes and turning them into TCB workstation.

Then you watch TCB  lessons on the auditions types you turned in.  

Once you have watched the lessons, you redo those same auditions with the techniques you learned in TCB. 

Got questions? I got you! We will hold a Q&A 1x a month via zoom to answer any questions you may have about THE Commercial Blueprint or any question you may have about commercial auditions in general.

You will then be partnered up with another actor in the program and you will each evaluate each others Commercial Blueprint auditions. Kaz will also give written feedback.

Rinse and repeat for month 2 and 3 (with different commercial audition types).

In month 3 you will turn in one of your TCB  redo auditions for the commercial session runner to give you feed back on your performance. 

What is a hybrid course? 

Prerecorded/On demand lessons & Interactive

  • Pre-recorded/On Demand Portion 

TCB lessons/modules are pre-recorded. Why? So they are yours to keep and re-watch. You are able to revisit lessons/recorded modules whenever you want. Sometimes just reviewing techniques can shift you back into booking.

"As someone who is more of a visual learner this format was great for me. I don't mind taking notes etc but having them available for me in visual/audio format is great because it allowed me to focus entirely on the lesson vs having to worry about keeping up with note taking and if my hand got tired writing. Plus, if I didn't quite understand something, I could rewind!"

Danilo-

But also:

Acting is physical.

You need to try it on, practice it, and get feedback on what YOU are doing so YOU can learn to elevate your auditions. 

  • 3 Month Interactive Portion: 

Actors turn in self tape auditions (15 in total). This allows actors to implement the lessons into an audition exercise. 

Actors will also peer evaluate a fellow actors work so they learn to analyze and look for the step by step process in auditions. Kaz be monitoring and adding any feedback missed. This will help the actor and the actor evaluating understand how to implement TCB into their auditions. In addition,  to ensure actors understand all Blueprint lessons 1x month actor have a 2 hour Q&A with Kaz. She also answers any questions on how to implement TCB to any of your actual auditions. Q&As are also recorded and uploaded into the TCB so actors can watch at their convenience. Finally, actors  will have one of the auditions evaluated by a commercial session runner so they get an industry professionals feedback. 

Why peer evaluation? 

We remember: 

10% of what we read
20% of what we hear
30% of what we see
50% of what we see and hear

70% of what we discuss with others

80% of what we personally experience

95% of what we teach others
- Edgar Dale

This program is designed for YOU TO BECOME YOUR OWN COMMERCIAL GURU.

The goal is for YOU are able to analyze your own work and auditions and feel confident about what you are turning in. My booking ration has increased DRAMATICALLY since teaching THE Commercial Blueprint. Why? Because I am analyzing your work without the stress of me trying to book the job. Because I am focusing on the work by implementing the techniques in TCB. The feedback is not only for the fellow actor you will be paired up with but more importantly for you to practice analyzing the work. 

"The way the Q&As and Reviews were handled - I always felt like it was such a safe space for me to learn/share/fail/grow! I also loved that questions were never answered just to give an answer but they were answered with thought. I can't wait for my next auditions as I feel like I just left the pit stop at a car race and all my tools have been sharpened and I'm ready to go!"

What does TCB include?

  •  On-demand course with 10+ modules you get to keep forever 

  • Audition examples by Kaz for each audition type that 'show' you the lessons in an audition format.

  • PDFs of TCB techniques that you can use as notes/reminders for your real life auditions

  • Checklists for each audition type that you can also keep and use for your real life auditions. 

  • Monthly Zoom Q&As with Kaz. This is recorded in case you are unable to attend. 

  • Feedback from a peer actor and written feedback from Kaz

  • Video feedback from a commercial casting session runner on one audition of your choice 

  • Member of TCB community group

Nuts & Bolts of THE Commercial Blueprint: 

  • Starts August 1st

  • 1st Q&A: August 30th @ 10am PST

  • 2nd Q&A: September 20th @ 10am PST

  • 3rd Q&A: Oct 11th at 10am PST

  • Sesh Runner Feedback Submission: Due Oct 18th EOD

  • $350 - Can be paid in 2 payments of $175

What are actors saying about THE Commercial Blueprint? 

"Before TCB, I knew that auditions should be specific, but Kaz really breaks down the elements that make an audition specific (moment before, who, what, where, utters and mutters, moment after, etc.) So, now, I actually do have a blueprint to follow every time I get an audition, and am excited to see how it will result in more bookings for me."

 

" I'm so much more confident in my choices and my own magic. I've stopped asking myself what "they're looking for" and instead shifted to "how can I be of service?" and it takes so much of the pressure away! It reminds me why I love to act and now I view every audition with less pressure and way more fun. And, it shows!"

"Before taking TCB I did not have a solid process for my commercial auditions and when I finished the first few lessons I could already see myself evolving in this space. Now, I am so confident with my process and moving forward within the commercial world, thanks to THE Commercial Blueprint!" 

Carolina T.

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